https://open.spotify.com/episode/0KifyrwzOPMeGRFshFYZ6v?si=YLmf49G_TiGNueS9tGfn2g&nd=1&dlsi=5d107d577ac44b47Ho

What IS sustainable storytelling?! Mel Bandler is here to enlighten us on: How to actually COMMUNICATE your value prop; The 2 most important questions to ask when crafting your brand story; how to make your story accessible; sustainability and price elasticity; end to end storytelling with large partners; the most common sustainable storytelling pitfalls and challenges; prioritizing brand conversion vs channel conversion; and so much more!